Los Mixados

Mixados is a character-driven brand built around the in between—used as a visual metaphor for life, movement, and the constant intertwining of cultures. The forms bend, overlap, and shift, reflecting the highs and lows of navigating a dual identity. Each character represents culture, visibility, and lived experience, designed to feel both playful and intentional. Rooted in Spanglish, the brand embraces it as an essential part of Mexican American life—from translating for family to “vacations” in rural Mexico—highlighting how language and culture are inseparable from identity.